An appealing website design is important, but you can’t lose sight of what your website is really for: to convert traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your business is going to produce.
I recently sat down for a morning cup of coffee with a friend that wanted me to audit his company’s website. Its conversion numbers were extremely low and my friend was willing to make any necessary changes to improve those numbers. Here are six takeaways from our conversation that you can implement to improve your conversion rates.
1. Opt for a responsive design.
Approximately 31 percent of all traffic to the top 10 digital properties came from mobile devices, according toComScore’s 2015 US Digital Future in Focus study. This number, while already significant, will keep increasing. If your website doesn’t provide a pleasant mobile experience you are shooting yourself in the foot.
A responsive website design (RWD) adapts to fit any screen — desktops, laptops, smartphones and tablets — in a way that makes all pages, features and actions accessible, regardless of which devices the user is browsing on. Are you going to sit there and try to manipulate your mobile screen to read the content or access an offer? Of course not, and neither will your customers.
To be continue later…